Most widgets sold? Biggest quarterly increase? Achieved a goal? Blew the competition out of the water? Wonderful.
There were high levels of focus, determination, discussion and effort which led to a high score in some given area.
What might happen if a reward was given for the least effort? Instead of meetings there was silence. A venue where value was based only on information which was given to a person in silence, which he or she never knew before.
Recognition from receiving epiphanies.