We periodically have an idea of where we would like things to go; call it a dream, an intention or an inspiration.
And along with this dream usually comes a perceived outcome; that things will be better in some way or ways.
An idea to consider is this . . . What underlying feeling are you really addressing? What will change in peoples’ lives if this dream happens? Is it to save time, create more happiness, assure perpetuation of the status quo?
Once that one factor is deduced, things change. The original ‘sales pitch’ evolves into sharing thoughts that affect lives. This enables pinpointing effort.
If there is resonance between what you offer and what the person wants to ‘feel’, it is a done deal.